European Google Tag Manager Alternatives

Gain full control over your web and app analytics with a platform built on privacy and data ownership. As an ethical alternative, it ensures you won't compromise user trust or your site's integrity. You get 100% data ownership, meaning you decide where your data is stored and how it's handled, free from external influence. This solution provides accurate, unsampled data, allowing you to track 100% of available traffic with confidence, unlike tools that offer mere estimates. Its user-friendly interface simplifies navigation, enabling faster access to the insights you need. Key advantages include:

• Ethical Data Handling: Prioritize user privacy without sacrificing analytical depth.
• Complete Data Control: Maintain full ownership and protect your users' information.
• Unsampled Accuracy: Make decisions based on complete and reliable data.
• Compliance Ready: Navigate privacy regulations like GDPR with greater ease.
• Trusted Globally: Used by over a million websites, including the European Commission.

This platform simplifies server-side tracking, enabling users to boost data quality and marketing ROI while maintaining security compliance. It offers an easy way to configure server-side tagging for Google Tag Manager in minutes, eliminating complex setups on GCP or AWS. Key benefits include:

• Adapting to cookie deprecation: Switch to first-party cookies and extend their lifetime against browser restrictions.
• Bypassing AdBlockers: Ensure more complete and accurate analytics, potentially recovering significant data by making tracking scripts less visible to ad blockers.
• Improving marketing attribution: Accurately attribute conversions to campaigns even when browser or app tracking is blocked or disallowed.
• Enhancing data security: Anonymize or remove user data in GA4 and ensure GDPR compliance with European cloud server infrastructure.
• Implementing cookieless tracking: Transition to first-party user data, managing and syncing it securely within sGTM.
• Enriching user data: Enhance event data with various power-ups for better personalization, more effective marketing strategies, and a clearer understanding of user behavior.
• Autoscaling resources: Automatically handle traffic spikes by adding more CPU or memory, providing a seamless experience and maintaining site reliability.

The service provides competitive pricing, a wide range of features, human customer support, and robust security.

Piwik PRO Analytics Suite offers a comprehensive platform to unify your marketing insights and gain a complete view of your performance. Make confident decisions with access to up to 4x more analytics data, free from data cardinality or thresholding, and collected under top privacy standards. Integrate data from essential touchpoints – websites, apps, ad networks, ecommerce platforms, and CRM systems – into one marketer-friendly platform. This provides a clear picture of your marketing performance, helping to spot underdelivering campaigns and reduce budget waste.

Beyond insights, take instant actions to improve your results. Enhance ad targeting and provide personalized experiences to boost acquisition and engagement, leveraging the natively integrated Customer Data Platform.

Key capabilities include:

• Analytics for web & mobile: Track user behavior across digital properties.
• Analytics for product teams: Understand feature usage and user journeys.
• Tag management: Easily deploy and manage tracking tags with customizable templates.
• Data activation: Utilize insights for targeted campaigns and personalization.
• Privacy compliance: Adhere to global regulations like GDPR, LGPD, and CCPA with flexible privacy features, including a Consent Manager for more control over data privacy.

Benefit from reliable data at scale thanks to unsampled and raw data, full data control, and dedicated technical support. Understand the complete user experience, track post-login areas, and integrate with visualization and BI tools. This platform helps you meet your analytics and privacy needs effectively.