Piwik

Piwik PRO Analytics Suite offers a comprehensive platform to unify your marketing insights and gain a complete view of your performance. Make confident decisions with access to up to 4x more analytics data, free from data cardinality or thresholding, and collected under top privacy standards. Integrate data from essential touchpoints – websites, apps, ad networks, ecommerce platforms, and CRM systems – into one marketer-friendly platform. This provides a clear picture of your marketing performance, helping to spot underdelivering campaigns and reduce budget waste.

Beyond insights, take instant actions to improve your results. Enhance ad targeting and provide personalized experiences to boost acquisition and engagement, leveraging the natively integrated Customer Data Platform.

Key capabilities include:

• Analytics for web & mobile: Track user behavior across digital properties.
• Analytics for product teams: Understand feature usage and user journeys.
• Tag management: Easily deploy and manage tracking tags with customizable templates.
• Data activation: Utilize insights for targeted campaigns and personalization.
• Privacy compliance: Adhere to global regulations like GDPR, LGPD, and CCPA with flexible privacy features, including a Consent Manager for more control over data privacy.

Benefit from reliable data at scale thanks to unsampled and raw data, full data control, and dedicated technical support. Understand the complete user experience, track post-login areas, and integrate with visualization and BI tools. This platform helps you meet your analytics and privacy needs effectively.