Stape

This platform simplifies server-side tracking, enabling users to boost data quality and marketing ROI while maintaining security compliance. It offers an easy way to configure server-side tagging for Google Tag Manager in minutes, eliminating complex setups on GCP or AWS. Key benefits include:

• Adapting to cookie deprecation: Switch to first-party cookies and extend their lifetime against browser restrictions.
• Bypassing AdBlockers: Ensure more complete and accurate analytics, potentially recovering significant data by making tracking scripts less visible to ad blockers.
• Improving marketing attribution: Accurately attribute conversions to campaigns even when browser or app tracking is blocked or disallowed.
• Enhancing data security: Anonymize or remove user data in GA4 and ensure GDPR compliance with European cloud server infrastructure.
• Implementing cookieless tracking: Transition to first-party user data, managing and syncing it securely within sGTM.
• Enriching user data: Enhance event data with various power-ups for better personalization, more effective marketing strategies, and a clearer understanding of user behavior.
• Autoscaling resources: Automatically handle traffic spikes by adding more CPU or memory, providing a seamless experience and maintaining site reliability.

The service provides competitive pricing, a wide range of features, human customer support, and robust security.