European Fullstory Alternatives

A curated collection of the 4 best European alternatives to Fullstory.

The best European alternative to Fullstory is Smartlook. If that doesn't suit you, we've compiled a ranked list of other European Fullstory alternatives to help you find a suitable replacement. Other interesting alternatives to Fullstory are: LiveSession, Mouseflow and Hotjar.

Fullstory alternatives are mainly Analytics & BI Tools. Browse these if you want a narrower list of alternatives or looking for a specific functionality of Fullstory.

This list contains services from companies based in a member state of the European Union (EU), the European Economic Area (EEA) and the European Free Trade Association (EFTA). You can read more about the listing conditions here.

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Product analytics platform combining session recordings, heatmaps, funnels, and event tracking for websites and mobile apps. Trusted by 2800+ organizations.

Screenshot of Smartlook website

Smartlook is a comprehensive product analytics platform that uniquely combines quantitative and qualitative insights for websites and native mobile apps. Now part of Cisco, this European-developed solution is trusted by over 2,800 paying organizations worldwide.

The platform stands out by offering session recordings alongside traditional analytics, allowing teams to watch actual user interactions and understand the "why" behind user behavior. Key features include:

  • Session recordings with advanced filtering to identify crucial moments
  • Event-based analytics to track user actions that matter most
  • Funnels that reveal drop-off points with one-click access to recordings
  • Heatmaps showing click patterns and scroll behavior
  • Behavior flows visualizing user navigation paths
  • Crash reports with session context for faster debugging

What makes Smartlook particularly appealing is its ease of implementation - no developer expertise required for setup. The platform integrates seamlessly with 50+ tools in your existing tech stack, making it accessible for growing teams who need powerful insights without complexity.

The combination of visual user recordings with quantitative data helps teams identify conversion bottlenecks, optimize user experience, and fix issues that traditional analytics might miss. Whether you're running an e-commerce site or mobile app, Smartlook provides the context needed to make data-driven decisions that improve user satisfaction and business outcomes.

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Comprehensive analytics platform combining qualitative and quantitative data. Features session replays, heatmaps, conversion funnels, and developer tools for product teams.

Screenshot of LiveSession website

LiveSession is a comprehensive analytics platform that combines qualitative and quantitative data to give product teams complete visibility into user behavior. Used by over 10,000+ product managers, designers, developers, and marketers, it provides the insights needed to build better products and make data-driven decisions.

Key Features:

  • Session Replay: Watch high-quality recordings of user sessions to understand exactly how users interact with your product
  • Product Analytics: Track feature adoption, DAU, product stickiness with customizable dashboards, conversion funnels, and metrics
  • Developer Tools: Debug issues faster with console logs, network requests, and enhanced error detection
  • User Engagement Tools: Analyze user interactions with heatmaps, clickmaps, rage clicks, and error tracking
  • Custom Events & Properties: Set up tracking for business-specific actions and enrich user data with custom attributes

Privacy-First Approach: Built with GDPR and CCPA compliance, featuring automatic content anonymization and private-by-default settings to protect user privacy while maintaining analytical insights.

Multi-Team Benefits: Designed for product managers (continuous discovery, feature prioritization), designers (UX optimization, pain point identification), developers (faster debugging, performance optimization), UX researchers (behavior analysis, usability testing), and marketers (conversion optimization, audience segmentation).

The platform offers industry-specific solutions for finance, education, health, media, travel, and more, with upcoming AI-powered insights for natural language queries and instant answers about user behavior patterns.

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Analyze website user behavior with session replays, heatmaps, funnels, and form analytics. Gather user feedback to improve UX and boost conversions.

Screenshot of Mouseflow website

Understand user behavior and enhance your website's performance with a comprehensive suite of digital experience analytics tools. Mouseflow provides insights to help you identify user pain points and discover opportunities for improvement that might otherwise be missed. Key features include:

  • Session Replay: Watch recordings of real user journeys, complete with automatic Friction Scores to pinpoint areas needing immediate attention.
  • Heatmaps: Visualize user engagement patterns through click, scroll, attention, movement, geo, and live heatmaps.
  • Funnels: Effortlessly build custom funnels to track user progression through critical conversion paths and analyze drop-offs.
  • Forms: Analyze form interactions field by field to identify issues, recover abandoned forms, and prevent errors.
  • Feedback: Collect direct user opinions through custom-triggered surveys to understand their preferences and reasons for leaving.

Mouseflow is designed with enterprise-grade security and data protection, ensuring compliance even for strictly regulated websites. It integrates seamlessly with over 30 CMS, eCommerce, analytics, and marketing platforms, allowing for richer context and visualizations.

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Gain deep insights into website user behavior with heatmaps, session recordings, feedback widgets, and surveys. Understand how users interact with your site.

Screenshot of Hotjar website

Understand user behavior on your website with a comprehensive suite of tools. Hotjar provides visual insights through Heatmaps, showing where users click, move, and scroll, helping you identify which page elements attract attention and which are ignored. Watch real user sessions with Recordings to discover friction points and conversion blockers firsthand.

Gather direct user input through multiple channels:

  • Feedback widgets allow users to share their thoughts as they experience your site.
  • Surveys help you validate ideas, measure customer satisfaction, and understand churn reasons.
  • Interviews enable 1-to-1 conversations to test hypotheses, refine designs, and iterate faster.

By combining these tools, you gain a holistic view of your website's performance, enabling you to make data-driven decisions to improve user experience and conversion rates. Hotjar integrates with popular tools like Google Analytics and Zapier, offering a connected approach to understanding your audience. Get started quickly with an easy setup and access actionable insights immediately.

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Fullstory

Observe real user sessions on websites and apps. Understand behavior, identify pain points, and optimize digital experiences with detailed interaction data.
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4 Best European Fullstory Alternatives in 2025 – EuroAlternative