European Adobe Analytics Alternatives

A curated collection of the 3 best European alternatives to Adobe Analytics.

The best European alternative to Adobe Analytics is DataFast. If that doesn't suit you, we've compiled a ranked list of other European Adobe Analytics alternatives to help you find a suitable replacement. Other interesting alternatives to Adobe Analytics are: Vemetric and Simple Analytics.

Adobe Analytics alternatives are mainly Analytics & BI Tools. Browse these if you want a narrower list of alternatives or looking for a specific functionality of Adobe Analytics.

This list contains services from companies based in a member state of the European Union (EU), the European Economic Area (EEA) and the European Free Trade Association (EFTA). You can read more about the listing conditions here.

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Analytics tool for entrepreneurs that tracks revenue-driving metrics, not vanity stats. Connect payment data to see which channels bring paying customers.

Screenshot of DataFast website

DataFast transforms how startups approach analytics by focusing on revenue-generating insights rather than vanity metrics. Unlike traditional analytics tools that overwhelm you with pageviews and bounce rates, DataFast connects directly to your payment processors to show which marketing channels actually drive paying customers.

The platform offers three core capabilities: web analytics that prioritize growth metrics, revenue insights that identify high-value customer segments and profitable traffic sources, and goal tracking that maps complete customer journeys from first click to conversion. The 4kb tracking script loads instantly and provides real-time visitor intelligence, letting you see who's likely to buy and act on that data immediately.

Key features include:

  • Revenue attribution - Connect Stripe, LemonSqueezy, or Polar to see which channels drive actual sales
  • Customer journey mapping - Track complete user paths from discovery to purchase
  • Live visitor monitoring - Real-time insights into visitor behavior and purchase intent
  • Goal tracking - Set custom conversion goals like signups or downloads
  • Team collaboration - Unlimited team members across all plans

DataFast integrates with popular tools and offers both code and no-code solutions. The platform is GDPR compliant and includes API access for custom implementations. With pricing starting at $9/month for 10k events, it's designed to scale with your startup's growth while maintaining focus on actionable, revenue-driving data.

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Privacy-focused analytics platform combining web and product insights. Track user journeys, create funnels, and understand behavior with GDPR compliance and no cookies by default.

Screenshot of Vemetric website

Privacy-first analytics that respects your users while delivering powerful insights. Vemetric combines web and product analytics in one simple platform, making it easy to understand how customers interact with your product.

Key features include:

  • Web Analytics: Track page visits, referrers, top countries, and marketing performance
  • User Journey Tracking: Follow complete user paths from anonymous to logged-in activity
  • Funnel Analysis: Map event sequences to identify drop-off points
  • Interactive Heatmaps: Visualize user activity patterns

Built with privacy in mind - no cookies by default, GDPR compliant with EU-based servers, and your data is never sold to third parties. The platform is open source under AGPLv3 license, allowing you to verify privacy promises.

Easy integration with script tags or package managers, supporting multiple frameworks. Offers generous free tier with 2,500 events/month, scaling to professional plans with unlimited projects and 5-year data retention.

Perfect for SaaS products, marketing sites, and any business wanting to understand user behavior without compromising privacy. Currently in open beta with early adopter pricing.

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Gain website insights with a privacy-first, EU-based analytics tool. Understand visitors, track events, and ensure GDPR compliance without cookies or complex reports.

Screenshot of Simple Analytics website

Simple Analytics is a privacy-first Google Analytics alternative, designed for businesses that value user privacy and data protection. It is EU-based and hosted, ensuring full GDPR compliance without the need for cookie banners. Key benefits include:

  • Privacy by Design: Complies with GDPR, PECR, CCPA, and more. No personal data of your visitors is ever stored.
  • Simple User Interface: Get the insights you need from an easy-to-use dashboard.
  • AI-Powered Analytics: Chat with your analytics data instead of digging through complex reports.
  • Lightweight Script: Improves your website's loading speed.
  • Event Tracking: Monitor important events and conversion funnels without tracking individuals.
  • Data Ownership: You own your data; it's never sold and can be downloaded or deleted anytime.

Switching to Simple Analytics provides clear website visitor insights while respecting their right to privacy. It offers a straightforward way to understand website traffic, user origins, and on-site behavior, all without cookies or invasive tracking. Easily import your GA data and see stats instantly.

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Adobe Analytics

Advanced web analytics platform from Adobe that tracks customer behavior, measures campaign performance, and provides real-time insights to optimize digital experiences and drive business growth.
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3 Best European Adobe Analytics Alternatives in 2025 – EuroAlternative