Plausible

Plausible Analytics is an intuitive, lightweight, and open-source web analytics solution, designed as a privacy-friendly alternative to Google Analytics. It uses no cookies and is fully compliant with GDPR, CCPA, and PECR. Crucially, it's made and hosted in the EU, powered by European-owned cloud infrastructure, ensuring your website data is 100% yours and visitor privacy is respected.

Key benefits include:

• Simple, at-a-glance analytics: Understand your site traffic and essential insights on a single, easy-to-read page.
• Lightweight script: Its script is significantly smaller than Google Analytics (75x), ensuring your site loads faster and reducing your digital carbon footprint.
• Privacy by design: All site measurement is carried out anonymously, with no personal data collected. This often eliminates the need for cookie banners. All visitor data is exclusively processed on servers owned and operated by European companies and never leaves the EU.
• Comprehensive tracking: Monitor goal conversions, revenue, UTM campaigns, e-commerce transactions, outbound link clicks, file downloads, and 404 error pages. Track engagement metrics like scroll depth, bounce rate, and time spent on page. Create custom events with custom dimensions and analyze user journeys with funnels.
• Easy collaboration: Dashboards are private by default but can be shared publicly via a custom link, embedded into your website, or shared privately. Invite team members and assign user roles.
• Transparent and open source: The source code is available on GitHub, allowing for full transparency and community review.
• Smooth transition from Google Analytics: Offers features like a realtime dashboard, integration with Google Search Console for SEO insights, and the ability to import historical stats.

It also provides automatic scroll depth tracking, identifies traffic from AI tools, and supports various integrations including a WordPress plugin.